Category: Toy News
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Toys”R”Us Turns Stores into Digital Playgrounds with New Augmented Reality App, Play Chaser
Toys”R”Us® continues to champion toys and play for kids of all ages as it releases a new augmented reality app called Play Chaser to be used in their stores when shopping for new toys and gifts. The company, with the help of PlayFusion’s proprietary computer vision technology, created an app that activates activates different AR games and play…
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Toys”R”Us Bricktober 2017
Bricktober is coming to Toy”R”Us on October 28th from 12-2pm and if you are a Star Wars fan they have some great swag. You will be able to do a clue hunt for one poster and if you make a Star Wars purchase you can get the Star Wars: The Last Jedi poster as well,…
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WubbaNub Animated Shorts
We remember WubbaNub fondly as we were introduced to them in the first year they were produced with our children, it was a visionary idea and we found it to be one of the best products invented for children. This pacifier stuffed animal combination has sold millions and is a must have for any new…
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Meet Kamigami™! Mattel Launches Build-It-Yourself Robotics Engineering Set
Mattel, Inc alongside Dash Robotics™ officially announced today the release of a new toy series called Kamigami, an innovative build-it-yourself robot set for kids inspired by nature’s fastest critters, bugs. Kamigami is an engineering set that is easy for kids to build, program and play. Kids can create a robotic bug in the likeness of insects such as…
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12-Year-Old Slime Glue Entrepreneur Attempts Guinness World Records™ Title
DIY Slime is all the rage right now and for good reason. It is easy(ish) to make, can be any color, design you want, and is FUN to create. But for 12-year-old Madison Greenspan, she has built a business out of the slime world by launching her own successful slime glue company called Maddie Rae’s Slime Glue. And now she is…
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Barbie Gets The Christian Siriano Treatment
Barbie Fashionistas line gets a one of a kind make over from famous fashion designer Christian Siriano and they all look stunning. This red carpet glamour look will unfortunately not be available in stores but the pictures show partnered with Barbie to launch a collection that showcases four different Barbie body types with wonderful clothing.…
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Pokémon Petite Pals Line
Pokémon Petite Pals can be found at Toy “R” Us in August followed by Target, Amazon and other stores in October. These stylized Pokémon figures are cute little collectible figures that fit in with todays kids play and collectability need. This will introduce Pokémon to a new and younger generation of fans which will continue…
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Enchantimals YouTube and Television Special
When we announced the Enchantimals Toys we called the fact that we saw this as an opportunity to introduce some shows based around the toys and now we have the official announcement from Mattel. The characters and stories come to life through a variety of short-form YouTube content and 60-minute televised special this fall. Follow…
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Miraculous: Tales of Ladybug & Cat Noir New Toys
Miraculous: Tales of Ladybug & Cat Noir has been a hit animated show that is set in Paris with teenagers Marinette Dupain-Cheng and Adrien Agreste. Marinette is superhero Ladybug and Adrien transforms into his superhero Cat Noir to fight villain Hawk Moth. It has taken the internet by storm and last year we got to…
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Water Wubble Self-Sealing Water Balloon Ball
That time of the year is coming, the time of year where you kids want to get outside and have some fun in the sun. Water balloon fights are a staple of summer but there is a lot to deal with, getting enough balloons, finding the right kind of balloons that work well, tying those…