Tamagotchi Is Back Just in Time for Holiday Shopping

Bandai America Celebrates The 20th Anniversary of The O.G. Tamagotchi with U.S. launch this Fall (PRNewsfoto/Bandai America)

Children of the 90’s have glorious memories of hatching, feeding, and cleaning up after their MANY Tomigatchi. And now the virtual pet is back for a new group of kids who will learn to love the pixelated pet.

This year marks the 20th Anniversary of Tamagotchi in the United States and as a way to celebrate and memorialize the occasion, the toy’s creator, Bandai America, is releasing a smaller version of the device in limited quantities on November 5, 2017.

This new and smaller Tamagotchi device features the familiar egg shape, pixelated LCD charm, and, of course, the recurrent need for tender-loving-care that endeared fans in 1997 when it was first released!  Like the original Tamagotchi device, the mini version includes six different shell designs from the initial Japanese launch and each one includes six characters. To pay homage to fans, the mini Tamagotchi will also feature the iconic packaging design of the original Tamagotchi device. Now, both original fans and new fans can obsess over caring for their Tamagotchi character, and as they do the character will uniquely grow and develop.

“For many Generation X kids, the Tamagotchi device can be considered America’s first and favorite digital pet,” says Tara Badie, marketing director for Bandai America.  “The enduring power of Tamagotchi is its clear expression that nurturing and love never goes out of style. It’s such an honor to bring back one of the most beloved toys in a way that captures the magic and joy of a generation while embracing the sensibilities of new generations.”

The mini Tamagotchi devices are sold individually with a suggested retail price of $14.99.